Polina

My approach is holistic: I do not design isolated elements. I create connected brand experiences that remain consistent across physical products, digital platforms and communication.

Brand & Packaging Designer
AI Creative Director

I create distinctive brand identities, packaging and visual worlds.

Brand

Identity

I create complete visual systems that help brands become more distinctive, recognisable and emotionally engaging. My work combines strategic thinking, contemporary aesthetics and attention to detail — from the initial brand concept and logo to packaging, websites and advertising campaigns

About

I create brands as visual worlds

My practice combines brand identity, packaging design, digital design and AI-powered creative direction. I work with projects from the first idea to the final visual expression, building systems that are both strategically clear and emotionally engaging

I am particularly interested in transforming ordinary products into desirable brand experiences. Through form, typography, colour, materials and storytelling, I help products communicate their value before the customer has even experienced them.

5 creative disciplines

360° brand vision

Brand identity, packaging, logo, web design and AI content.

English, Russian, Turkish

Identity, product, digital and communication

Facts

3 working languages

1 full-cycle approach

From the first idea to a complete brand world.

Super

Powers

360° Brand Vision

AI-Powered Creativity

Strong Packaging Expertise

Strategy Meets Aesthetics

I see the brand as a complete system, from identity and packaging to web and communication.

I combine design with AI to build campaigns, product visuals and cinematic brand content.

I create packaging that is distinctive, strategic and visually memorable.

Every visual decision supports positioning, audience perception and business goals.

I would love to hear from you.
Let’s work — together

in

touch

get

+

23—
—26

2026

Not all projects are presented here, most of them, alas, are under NDA. Too bad, but that's part of the job.

Highlights from 2023 to 2026: selected projects

The twenty-three

Mishkino

2023

SLAY

2026

URSA Turkey

2024

OleTurk Packaging

2025

OleTurk Website

2025

hi

oh

Let's Meet

How it works

Just

do it

01 —
Brief & Goals

We begin with a focused conversation about your brand, product, audience and goals.

06 —
Final Delivery

I prepare and organise all approved files for production, digital use and launch.

02 —
Research

I analyse the market, competitors and visual landscape to identify opportunities for a distinctive brand position.

04 —
Design Development

I create the key brand elements — from logo and identity to packaging, layouts and visual assets.

05 —
Refinement

We review the selected direction together and refine the details through structured feedback.

03 —
Creative Direction

I define the visual world of the project through references, mood, typography, colour and art direction.

Gallery

Thank

you

Reviews

Doğa Özdemir

Anıl Örs

Working together helped us transform OleTurk from a premium product into a complete visual world. The brand was understood far beyond packaging, resulting in a refined identity, campaign direction and visual language that made the product feel modern, distinctive and desirable. The combination of strategic thinking, design and AI production brought a new level of consistency and ambition to the brand.

OleTurk, CEO

From the very beginning, the energy we wanted for SLAY was understood perfectly. A simple drinks concept was turned into a bold, memorable brand with a strong attitude and a clear visual identity. From the logo and cups to the festival imagery, every detail felt fresh, relevant and made for the audience we wanted to reach.

SLAY, Co-owner

Mishkino Team

The visual identity created for Mishkino captured the essence of the brand with great sensitivity. Elegance, warmth and family values were brought together in a refined system that feels both premium and emotionally meaningful. The final result gave us a clear and cohesive foundation for packaging, communication and future brand development.

Polyanka LLC

Contacts

Since 2023

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