Polina

My approach is holistic: I do not design isolated elements. I create connected brand experiences that remain consistent across physical products, digital platforms and communication.

Brand & Packaging Designer
AI Creative Director

I create distinctive brand identities, packaging and visual worlds.

Brand

Identity

I create complete visual systems that help brands become more distinctive, recognisable and emotionally engaging. My work combines strategic thinking, contemporary aesthetics and attention to detail — from the initial brand concept and logo to packaging, websites and advertising campaigns

About

I create brands as visual worlds

My practice combines brand identity, packaging design, digital design and AI-powered creative direction. I work with projects from the first idea to the final visual expression, building systems that are both strategically clear and emotionally engaging

I am particularly interested in transforming ordinary products into desirable brand experiences. Through form, typography, colour, materials and storytelling, I help products communicate their value before the customer has even experienced them.

5 creative disciplines

360° brand vision

Brand identity, packaging, logo, web design and AI content.

English, Russian, Turkish

Identity, product, digital and communication

Facts

3 working languages

1 full-cycle approach

From the first idea to a complete brand world.

Super

Powers

360° Brand Vision

AI-Powered Creativity

Strong Packaging Expertise

Strategy Meets Aesthetics

I see the brand as a complete system, from identity and packaging to web and communication.

I combine design with AI to build campaigns, product visuals and cinematic brand content.

I create packaging that is distinctive, strategic and visually memorable.

Every visual decision supports positioning, audience perception and business goals.

I would love to hear from you.
Let’s work — together

in

touch

get

+

23—
—26

2026

Not all projects are presented here, most of them, alas, are under NDA. Too bad, but that's part of the job.

Highlights from 2023 to 2026: selected projects

The twenty-three

Mishkino

2023

SLAY

2026

AI Campaigns

2026 AI Campaigns

URSA Turkey

2024

OleTurk Packaging

2025

OleTurk Website

2025

hi

oh

Let's Meet

How it works

Just

do it

01 —
Brief & Goals

We begin with a focused conversation about your brand, product, audience and goals.

06 —
Final Delivery

I prepare and organise all approved files for production, digital use and launch.

02 —
Research

I analyse the market, competitors and visual landscape to identify opportunities for a distinctive brand position.

04 —
Design Development

I create the key brand elements — from logo and identity to packaging, layouts and visual assets.

05 —
Refinement

We review the selected direction together and refine the details through structured feedback.

03 —
Creative Direction

I define the visual world of the project through references, mood, typography, colour and art direction.

Gallery

Thank

you

Reviews

Steve Palmer

Let's talk about the Bauhaus? The Bauhaus was founded by architect Walter Gropius in Weimar. It was grounded in the idea of creating a Gesamtkunstwerk in which all the arts would eventually be brought together.

Walking Man LLC, Creative director

The Bauhaus was founded by architect Walter Gropius in Weimar.

It was grounded in the idea of creating a Gesamtkunstwerk in which all the arts would eventually be brought together.

TWA, Manager

Max Zwiss

It was grounded in the idea of creating a Gesamtkunstwerk in which all the arts would eventually be brought together.

Let's talk about the Bauhaus? The Bauhaus was founded by architect Walter Gropius in Weimar.

Birds CO, CEO

The Bauhaus was founded by architect Walter Gropius in Weimar.
Let's talk about the Bauhaus?It was grounded in the idea of creating a Gesamtkunstwerk in which all the arts would eventually be brought together.

BAAZAR, Production head

Contacts

Since 2023

Instagram

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